Yes. Service-area businesses can use Google Maps Ads if they meet Google’s eligibility requirements and have a verified Google Business Profile. They do not necessarily need a storefront that customers visit, but their business information and service areas need to be set up correctly.
For example, a plumber, electrician, or mobile HVAC company can advertise to customers in the areas it serves even if it does not have a customer-facing location. The important part is making sure the Google Business Profile accurately represents the business and its service area.
Keep in mind that Maps advertising is different from LSA. Maps Ads are part of Google Ads and can use different bidding and campaign types, while LSA is specifically designed to generate local service leads.