Yes. Google Maps Ads can generate directions to your business. Customers can click a “Get directions” or similar directions option from a Maps ad, and Google Ads can track those interactions as “Directions” local actions conversions.
This is especially useful for businesses with a physical location, such as restaurants, retail stores, or local offices. You can measure how many people requested directions after interacting with your ads and use that data to understand whether your Maps advertising is driving potential store visits.
Keep in mind that a directions request is an engagement, not a guaranteed customer or sale. For a clearer picture of performance, compare directions with actual store visits, calls, and revenue.
Also check: Do Google Maps Ads improve my organic Maps ranking?
