User drop-off occurs when users disengage before completing the ad sequence. This can happen due to:
- Irrelevant Messaging: Ads that don’t resonate with the audience.
- Overly Long Sequences: Users lose interest if the sequence is too long.
- Repetitive Content: Lack of variety can reduce engagement.
To address this, analyze drop-off points in your sequence and adjust content, pacing, or targeting to re-engage users effectively.
