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Server-side tracking bypasses ad blockers because:

  • No Reliance on JavaScript: Data is sent directly from the server, not the browser.
  • Hidden Requests: Events are processed server-side, making them invisible to blockers.
  • Custom Domains: Use your own domain for tracking requests, preventing them from being flagged.

This approach ensures that critical data is captured, even in environments where client-side tracking fails. 

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