Using Amazon Ads to cross-sell and up-sell complementary products is a smart way to boost sales and increase your average order value. First, try Product Targeting Ads. These let you show your ads directly on the product pages of items that pair well with your own. For example, if you’re selling coffee makers, you can target pages for coffee beans or mugs, offering your product as a great addition. Next, use Sponsored Display Ads to retarget customers who’ve already viewed or purchased one of your products. If someone buys a smartphone case, you can show them a screen protector or charging cable. Another great option is Sponsored Brands Ads. Create a custom landing page featuring a collection of related items, like a bundle or curated set, to encourage shoppers to explore more products in your lineup. The key is understanding your customers’ needs and showing them the right products at the right time. Cross-sell and up-sell strategies work best when the products you promote genuinely complement what they’re already considering.
