Yes. Under the October 2026 update, bookings can become billable GLSA leads when a customer schedules an appointment directly through the ad. Google lists bookings as an optional lead type starting in October 2026, alongside calls and messages. Google Help
The important distinction is that this is not a new pay-per-click model. GLSA remains pay-per-lead, meaning you pay for valid customer leads rather than clicks. Google’s reporting can now break lead volume and spend down by calls, messages, and bookings.
So, if a customer sees your GLSA ad and books an appointment directly through the available booking option, that booking can count as a billable lead. For agencies, this means October 2026 reporting should track booking leads separately from phone and message leads, along with booking-to-customer rate and revenue.
