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How do overlay ads work on YouTube?

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by Marketing Guru (8.2k points)

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by Marketing Guru (8.8k points)

Overlay ads:

  • Display Format: Appear as a 468x60 or 728x90 pixel banner overlay at the bottom of a YouTube video.
  • Clickable: Viewers can click the ad to visit an external website or landing page.
  • Close Option: Users can close the ad if they find it intrusive.

They serve as a lightweight ad format, delivering ads without pausing or stopping the video content.

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