Follow these steps to set up conversion tracking:
- Sign in to Google Ads: Go to the Tools & Settings menu, then click Conversions under Measurement.
- Create a New Conversion Action: Select the type of conversion you want to track (e.g., website, app, phone calls).
- Set Up Tracking:
- For Websites: Install the Global Site Tag or Google Tag Manager on all pages of your site.
- For Apps: Link Firebase or use app-specific SDKs.
- For Phone Calls: Use a Google forwarding number.
- Define Conversion Details: Specify values, conversion windows, and tracking options.
- Test the Tag: Use Google Tag Assistant or the Google Ads Tag Testing tool to ensure the setup works.
Once set up, Google Ads will begin collecting conversion data.
