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by Marketing Guru (8.5k points)
Event delays typically stem from server overload, inefficient scripts, or unoptimized tag sequencing. Check server response times using developer tools like Chrome DevTools and analyze server logs for performance bottlenecks. Implement caching strategies to avoid redundant requests and consider server autoscaling to manage traffic spikes better. Optimizing tag sequencing, reducing unnecessary triggers, and limiting data transformation processes can significantly reduce data latency.
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