Key factors contributing to this include: Slow Load Times: If your landing page takes too long to load, visitors may leave before it even appears. Non-Mobile-Friendly Design: With many users accessing sites via mobile devices, a landing page that isn't optimized for mobile can frustrate potential customers. Irrelevant Content: Content that doesn't align with the ad's promise can confuse visitors and lead to high bounce rates. Complicated Navigation: A cluttered or confusing layout can make it hard for users to find what they're looking for, deterring them from taking action. Excessive Pop-Ups: While pop-ups can be useful, too many can annoy users and disrupt their experience. These issues can lead to lower quality scores on platforms like Google Ads, resulting in higher costs per click and reduced ad visibility.
