Start by checking your campaign performance data. Look for keywords or ASINs that are driving conversions and consider increasing your bids slightly to get more visibility. For keywords that aren’t performing well or are costing too much, lower those bids to save your budget for better opportunities. Amazon’s Dynamic Bidding can also be a big help. For example, use “Down Only” to avoid wasting money on less likely conversions or “Up and Down” to adjust bids based on the likelihood of a sale automatically. You can even set bid adjustments for placements at the top of the search, where ads often get better click-through rates and conversions. Also, Keep an eye on your metrics, like ACOS and ROAS, to make sure your bids align with your profitability goals.
