If you’re running Twitter Ads and want to measure the performance in GA4, here’s how you can approach it to get clear and actionable insights: First, make sure you’re tagging all your ad URLs with UTM parameters like utm_source=twitter and utm_medium=paid_social. This step is key because it allows GA4 to identify traffic coming from your Twitter campaigns. Once that’s set, head to Reports > Acquisition > Traffic Acquisition in GA4. There, you can filter by Source/Medium (e.g., Twitter/paid_social) to track metrics like sessions, engagement, and conversions. Next, ensure you’ve set up conversion tracking for key events, like purchases or sign-ups, so you can tie your Twitter traffic directly to meaningful results. If you want a deeper dive, you can use GA4’s Explore tool to build custom reports with dimensions like Campaign and metrics like Revenue or Engaged Sessions. By combining UTM tracking with GA4’s reporting tools, you’ll have a clear picture of how your Twitter Ads are driving results and where you can make improvements.
