Running both Vendor Central and FBA ad tools simultaneously can be a great strategy, but it depends on your goals and resources. Vendor Central ads, like Sponsored Brands or Amazon DSP, are excellent for building brand awareness and targeting a wider audience. FBA tools, such as Sponsored Products or Display, are more focused on driving conversions by reaching shoppers who are actively searching for specific products. Using both has helped me create a well-rounded strategy. Vendor Central works for top-of-funnel awareness, while FBA ads help close sales. That said, managing both can be time-consuming, and it’s important to ensure you’re not stretching your budget too thin. If you’ve got the resources and clear goals for each platform, the combination can be a powerful way to grow your brand and sales. It’s been worth it for me when campaigns are carefully planned and aligned.
