That’s because they work best with completely different strategies. Search ads are all about intent - targeting people actively searching for something, like “affordable laptops.” Display ads, though, are more passive, showing up while people are browsing or watching content, making them great for building awareness or retargeting. Mixing these two in one campaign can create problems: display ads might eat up your budget with tons of impressions but fewer clicks, leaving your search ads underfunded. And since they require different approaches, like keywords for search versus visuals for display it’s hard to optimize effectively when they’re lumped together. Solution is to run them separately! Use search campaigns to focus on high-intent audiences and display campaigns to create eye-catching ads for broader reach or retargeting. This way, you’ll have better control over budgets, clearer insights, and ads that perform how they’re supposed to.
