While Amazon sets a low minimum daily budget for Sponsored Brands ads, starting with the minimum may not deliver the results you’re aiming for, especially in competitive categories or during peak shopping seasons. A practical starting point is a budget of $2,500 per month (approximately $80–$100 per day). This amount ensures your ads run consistently without pausing mid-day and provides enough data to effectively test audiences, creatives, and bidding strategies. It also helps your campaigns remain competitive, particularly during peak shopping seasons like Prime Day or Black Friday, when costs can rise due to higher demand. Ultimately, the right budget may vary based on your industry, location, and campaign goals, but starting with this level of investment helps ensure actionable results and better performance.
