LinkedIn server-side tracking refers to the process of sending user interaction data from your server directly to LinkedIn using their Conversion API (CAPI). Instead of relying solely on the LinkedIn Insight Tag, which is a browser-based tracking pixel, server-side tracking ensures data accuracy by bypassing client-side limitations like ad blockers, cookie restrictions, or browser tracking prevention. This enables businesses to track conversions, optimize LinkedIn ad campaigns, and improve attribution without losing valuable data due to client-side tracking issues.
