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How to Optimize Manual-Targeting Sponsored Product Ads?

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by Marketing Guru (8.8k points)

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by Marketing Guru (6.3k points)
  1. Harvest Keywords: Add high-performing keywords from automatic campaigns as exact matches.
  2. Analyze Report: After two weeks, download the search term report.
  3. Calculate Break-Even ACoS: Set your target ACoS to avoid overspending.
  4. Sort by ACoS: Focus spend on high-performing keywords and cut back on low performers.
  5. Adjust Bids: Lower bids for poor performers, pause underperforming keywords, and increase bids on high-converting ones.
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