The key difference between Sponsored Brands and Sponsored Products lies in what they promote. Sponsored Products focus on promoting individual product listings, while Sponsored Brands promote entire brand portfolios or categories.
With Sponsored Products, sellers select a product and set their own keywords or let Amazon handle it. Sponsored Brands, on the other hand, allow for more branding, featuring a logo, custom headline, and multiple products. Both ad types allow sellers to manage campaign performance and adjust bids.
