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Steps to Set Up Facebook Pixel Event Tracking:

  • Check Installation: Use the Facebook Pixel Helper to verify your Pixel is working.
  • Open Event Manager: Select your Pixel and click “Add Events.”
  • Choose Setup Method: Select “From the Pixel” and open the Event Setup Tool.
  • Enter URL: Input your website URL and open it.
  • Track Events: Choose “Track a URL,” select the event (e.g., Lead), and apply it to relevant pages like the “Thank You” page.

Following these steps ensures accurate tracking and better ad optimization.

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