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How to set up tracking and analytics for custom events in Facebook Ads?

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by Marketing Guru (8.6k points)

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by Marketing Guru (8.5k points)

To track custom events, you can use the Meta Pixel and tools like:

  • Meta Business Suite: Manage ad campaigns on Facebook and Instagram.
  • Meta Ads Manager: Analyze ad performance.
  • Meta Events Manager: Track and manage custom events.

These tools help monitor and optimize your campaigns, even though Facebook Analytics is no longer available.

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