No, Advantage+ automatically selects the audience based on AI predictions. Unlike traditional Facebook Ads where advertisers can define demographics, interests, and behaviors, Advantage+ optimizes targeting on its own.
The AI system analyzes past interactions, website visits, and user behaviors to identify people most likely to engage or convert. While you can’t manually define an audience, the system learns over time to refine its targeting.
Businesses that rely on hyper-specific audience targeting may find this limiting, but those looking for a hassle-free approach will benefit from AI-driven audience selection.
