The "URL Contains" rule allows advertisers to target specific website sections by defining keywords within URLs. This ensures ads appear only for relevant product pages or categories, improving targeting accuracy.
For example, if an e-commerce site sells shoes and clothing, setting a rule like "URL contains /shoes" ensures ads promote only shoe-related pages, avoiding wasted spend on unrelated categories. This feature helps refine audience targeting, increase conversion rates, and reduce ad spend on low-intent traffic. you can gain better control over ad placements, making Performance Max campaigns more precise and profitable.
