Meta has begun testing ads on Threads, initially focusing on image-based formats. While AI-driven video ads are currently available on Facebook and Instagram, Meta has not yet extended these AI-enhanced video advertising capabilities to Threads.
However, given Meta's significant investments in AI and its ongoing integration of advanced advertising tools across its platforms, it's plausible that AI-driven video ads could be introduced to Threads in the future. For now, advertisers on Threads should continue to monitor Meta's updates for any announcements regarding new advertising features.
