DSAs match search queries to your website content dynamically, but irrelevant queries may arise due to:
Possible Causes & Fixes:
Broad Dynamic Targeting
Fix: Use "URL contains" rules or a Page Feed to restrict targeting to relevant landing pages.
No Negative Keywords
Fix: Add negative keywords to block unwanted queries (e.g., "free," "cheap," "used").
Weak Content Relevance
Fix: Ensure your website pages have clear, keyword-rich content to improve targeting accuracy.
Incorrect Auto-Target Settings
Fix: Review Dynamic Ad Targets in campaign settings to refine page selection.
