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by Marketing Guru (8.0k points)

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by Marketing Guru (8.5k points)

No, DKI is not allowed in all parts of a Google Ad. It can only be used in headlines, descriptions, and paths, but not in the final URL.

Where DKI Works:
✅ Headlines → {KeyWord:Default Text} (e.g., "Buy {KeyWord:Shoes} Online")
✅ Descriptions → {keyword:Best Deals on Shoes}
✅ Display Path → {KeyWord:Running-Shoes}

Where DKI Does Not Work:
❌ Final URL → {KeyWord:example.com} (Not allowed)

Fix: Ensure DKI is placed only in approved fields.

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