Google Ads' new verification method differs from previous methods by replacing the need for website access or technical configurations (like HTML tags or Google Tag Manager) with a simpler email-based verification system.
Instead of using webmaster tools or adding code to a website, businesses now receive a verification code through their business email and enter it into Merchant Center Next to complete the process.
This makes the verification faster and more accessible, especially for users without technical expertise or direct website access.
