Yes, DKI can be used in Responsive Search Ads (RSAs) to dynamically insert keywords based on user search queries. However, it must be used correctly to maintain ad relevance.
Here are few DKI Implementation in RSAs:
- Add {KeyWord:Default Text} in RSA headlines or descriptions (e.g., Buy {KeyWord:Running Shoes} Online).
- Ensure headline variations are flexible enough to accommodate inserted keywords.
- Avoid broad match keywords, as they may trigger irrelevant queries.
- Monitor Search Terms Reports to refine keyword targeting and prevent low-quality insertions.
