To scale TikTok ads using Getty Images assets while keeping costs low, follow these strategies:
- Test Multiple Creatives – Use Getty’s high-quality assets to create variations and identify top performers.
- Leverage TikTok’s Smart Bidding – Use Cost Cap or Lowest Cost bidding strategies to control spend.
- Optimize for Engagement – Add motion effects, text overlays, and trending sounds to boost organic reach.
- Expand Lookalike Audiences – Target users similar to your converters to improve efficiency.
- Use Spark Ads – Partner with creators to enhance engagement while keeping CPMs lower.
Continuous A/B testing and audience optimization help scale without driving up costs.
