What could happen if the 'conversion_environment' parameter is not included?

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What could happen if the 'conversion_environment' parameter is not included?

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John Clinton · Answer 1 · 2025-02-28T08:44:30+0000

If the parameter is not included, Smart Bidding for web campaigns may be disabled for app signals, potentially leading to fewer app conversions and lower overall campaign performance.

What could happen if the 'conversion_environment' parameter is not included?

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