To audit DKI and DSA performance, follow these steps:
1. Analyze Search Query Reports
Go to Google Ads → Keywords → Search Terms Report.
Identify irrelevant queries triggering DSAs and unoptimized keyword insertions in DKI.
Add negative keywords to filter unwanted searches.
2. Review Ad Performance Metrics
Check CTR, CPC, and Conversion Rate to assess effectiveness.
Compare DKI vs. static ads and DSA vs. keyword-based campaigns.
3. Check Ad Preview & Diagnosis Tool
Ensure DKI inserts correct keywords and DSA matches relevant pages.
4. Optimize Landing Page & Ad Copy
Ensure DSAs send traffic to high-converting pages.
Improve headline and description relevance for DKI ads.
