Its true that platforms like Facebook and Google Ads allow you to start campaigns with small daily budgets, but those amounts are more about meeting the minimum setup requirements rather than driving meaningful results. For campaigns focused on lead generation or sales, a higher budget is usually necessary to properly test audiences, creatives, and messaging. A good starting point is around $2,500 per month, or roughly $80 per day. This budget provides enough data to assess performance and refine your campaigns effectively. Of course, the exact amount can vary depending on factors like your industry, competition, location, and campaign goals. While smaller budgets can be useful for basic experimentation or awareness, achieving measurable outcomes like conversions or sales typically requires a more robust strategy supported by a higher budget. It’s all about aligning your budget with your goals!
