How can advertisers use AMC to engage new-to-brand customers on Prime Day?

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How can advertisers use AMC to engage new-to-brand customers on Prime Day?

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Arjun Kapoor · Answer 1 · 2025-03-04T10:46:25+0000

AMC’s IQs identify top-performing "gateway" ASINs that attract new-to-brand customers. This insight allows brands to focus on products that effectively introduce their brand to new customers, fostering long-term relationships beyond Prime Day.

How can advertisers use AMC to engage new-to-brand customers on Prime Day?

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