If DSAs are competing with manual search campaigns, Google may favor one over the other based on Ad Rank and Quality Score. To control priority, follow these steps:
1. Use Negative Keywords in DSAs
✅ Fix: Add negative keywords in your DSA campaign to prevent it from triggering queries covered by manual campaigns.
2. Adjust Dynamic Ad Targets
✅ Fix: Use Page Feeds to restrict DSAs to only pages not covered by manual keywords.
3. Optimize Bidding Strategies
✅ Fix: Lower DSA bids slightly if you want manual campaigns to take priority.
4. Monitor Search Term Reports
✅ Fix: Regularly check Search Terms Reports and adjust keyword exclusions accordingly.
