Conversion path reporting will benefit advertisers using Sponsored Ads and Amazon DSP by providing clear insights into the most effective customer paths to conversion. It allows them to see how different ad formats, such as Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, contribute to a customer's journey.
With this information, advertisers can better balance their investments across brand building and performance marketing, identify optimization opportunities, and make near real-time adjustments to improve campaign effectiveness.
