This usually happens due to broad targeting settings, misaligned keywords, or placement options. For instance, if your campaign uses broad match keywords or interests, it might display ads on websites or videos that loosely relate to your theme but don’t align with your brand’s specific message. Another reason could be automatic placements. Platforms like Google Ads often use AI to find placements, and while this is efficient, it’s not always perfect. Context mismatches can also occur if the content around your ad changes after your campaign starts. You can fix this by regularly reviewing your placement reports and exclude irrelevant sites or topics. Tighten your targeting by using negative keywords or audience refinements. A little fine-tuning goes a long way in keeping your ads relevant
