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What were the findings of Meta's January 2025 performance analysis regarding GA4 integration?

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by Marketing Guru (8.5k points)

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by Marketing Guru (8.5k points)
In January 2025, Meta conducted a performance analysis involving 1,075 advertisers across 20 verticals globally. The experiment demonstrated a 5% average increase in conversions driven by Meta, attributed to the integration with Google Analytics.
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