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What major changes are being introduced to the Display & Video 360 (DV360) API and Structured Data Files in 2025?

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by Marketing Guru (9.0k points)

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by Marketing Guru (8.5k points)

Key updates include:

  • Deprecation of frequency caps exceeding 30 days starting February 28, 2025.
  • Removal of optimized targeting for fixed bidding line items starting March 6, 2025.
  • Required alignment of floodlight activities with custom bidding algorithms for line items starting April 1, 2025.
  • Deprecation of bid multipliers starting May 1, 2025.
  • These changes aim to improve functionality and streamline the API's integration with DV360.
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