Get More from Your Google LSA Text Us at (628) 228-6704
0 like 0 dislike
336 views
by Ad Innovator (11.6k points)

1 Answer

0 like 0 dislike
by Marketing Guru (9.3k points)
No, typically, only the last ad interaction before the conversion is credited with the sale or action, depending on the attribution model used.

However, in some attribution models, such as the "linear" or "time decay" models, both ads might receive partial credit for contributing to the conversion. The specific crediting depends on the attribution settings in the ad platform, such as Google Ads or Facebook Ads.
Join a specialized Q&A site for digital marketing experts focused on ad platforms like Google, Facebook, YouTube, LinkedIn, Bing, Quora, and more. Connect with peers to share strategies on client retention beyond acquisition. Discuss and solve technical, managerial, or general challenges to improve your ad campaigns and client relationships.

Register to unlock your digital marketing potential!
Get More from Your Google LSA
Text Us at (628) 228-6704
...