Question

What alternative bidding strategies should advertisers consider after eCPC?

Answer 1

Advertisers should consider these alternative bidding strategies after eCPC:

1. Maximize Conversions: This is for campaigns focused on driving the highest number of conversions.
2. Maximize Conversion Value: Prioritizes high-value conversions for businesses focused on ROI.
3. Maximize Clicks: Ideal for traffic-focused campaigns aiming to generate the most clicks.
4. Target CPA (Cost-Per-Acquisition): For conversion goals with a set cost target.
5. Target ROAS (Return on Ad Spend): Focuses on maximizing revenue relative to ad spend.