To prepare your creative for a Pinterest Conversion Lift Study, follow these best practices:
- Clear Branding: Ensure all creatives feature visible advertiser branding so users easily recognize the brand.
- Strong Call-to-Action (CTA): Use direct CTAs to encourage conversions (not required for shopping Pins created via catalog feeds).
- Multiple Ad Formats: Include at least two ad formats, such as static images and video ads, for better engagement.
- Sound-Off Video Optimization: Convey key messages in a way that doesn’t rely on sound, as many Pinterest users browse with audio off.
- Showcase the Product in Use: Display how the product works to improve engagement and drive action.
By implementing these strategies, your creatives will be optimized for the best performance and accurate measurement in the study.
