How has the measurement methodology for campaign reach changed in DV360?

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How has the measurement methodology for campaign reach changed in DV360?

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Shriya L · Answer 1 · 2025-03-21T16:53:49+0000

DV360 has refined its campaign reach measurement methodology by applying auction data more precisely, improving the accuracy of frequency cap calculations and overall campaign performance.

How has the measurement methodology for campaign reach changed in DV360?

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