What should advertisers be aware of when implementing holdout groups?

Question

What should advertisers be aware of when implementing holdout groups?

1 Answer

Get More from Your Google LSA

Riyaz Hussain · Answer 1 · 2025-03-20T12:56:24+0000

Advertisers should note that implementing holdout groups means intentionally withholding ads from a percentage of the target audience. This is essential for measuring accurate results but temporarily reduces overall audience reach.

What should advertisers be aware of when implementing holdout groups?

Please log in or register to add a comment.

Please log in or register to answer this question.

1 Answer

Please log in or register to add a comment.

Most popular tags