The major benefits of Server-Side Google Tag Manager (sGTM) include:
1. Improved data security – Sensitive data can be filtered or anonymized before leaving the server.
2. Better page performance – Reduces browser load times by offloading processing to a server.
3. Enhanced compliance – Helps businesses comply with privacy regulations like GDPR.
4. More reliable tracking – Avoids data loss caused by browser restrictions or ad blockers.
