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Can I send my PPC ad traffic to my homepage instead of a landing page?

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by Marketing Guru (9.7k points)

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by Marketing Guru (8.2k points)
You can, but it's not recommended. Sending PPC traffic to a homepage causes distractions and lowers conversions. A dedicated landing page keeps users focused and increases your ROI. Think of it as guiding them to exactly what they came for.
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