If you just launched the campaign (within 24–48 hours), give it a bit of room to optimize. Advantage+ needs a few days to collect data and train the algorithm based on engagement signals and form completions.
That said, if you’re working with a limited budget or can’t afford to burn spend on irrelevant leads, you may want to pivot sooner.
Two smart paths to consider:
1) Let It Run (Short-Term Strategy)
- Give it 3–5 days to complete the learning phase
- Don’t make edits during this period
- Monitor for improvements in lead quality over time
- Use if you have some budget buffer and want to test Meta's automation.
2) Switch to Manual Targeting (If Budget Is Tight or Quality Stays Low)
- Use a CBO structure with 3–4 ad sets, each with different interest-based audiences
- Include lookalike audiences based on your past leads or customers
- Use manual placements and exclude non-performing geos or devices
