This is super common with brand-new Meta ad accounts, especially when both the Business Manager and Page are fresh. What you're running into is likely a low trust threshold from Meta's system, which limits spend until your account builds more credibility.
How to Fix It:
1) Warm up your Page
- Add a profile pic, cover image, bio, website, and contact info
- Post 3–5 pieces of content (videos, photos, reels)
- Invite a few real people to like or follow your Page
2) Run a low-risk campaign first
- Start with a Traffic or Engagement objective, $5–10/day
- Avoid jumping straight into Purchase or Lead objectives until spend stabilizes
3) Avoid frequent edits
- Don’t pause, duplicate, or make heavy edits in the first few days—Meta sees this as instability
- Let your campaign run at least 48–72 hours consistently
4) Verify your business (if possible)
- Go to Business Settings > Security Center
- Start the business verification process—it increases your trust rating significantly
5) Use Meta Business Suite or Ads Manager (not both at once)
- Stick to one interface during setup—switching between the two can create bugs or sync issues in new accounts
- Meta usually loosens delivery caps after a few days of clean, stable activity. If you follow the above steps, you should see spend gradually increase within 3–5 days.
Still stuck after that? Try creating a brand-new campaign (not just a new ad set) and see if that unlocks delivery.
