Yes, you're at the right stage to begin retargeting, and it’s also a great time to test scaling through ASC+. Once you have that level of conversion volume (~100 purchases), Meta’s pixel has enough data to build high-quality retargeting audiences, and your winning creative is clearly resonating.
Retargeting Now Is a Smart Move:
- Launch a separate retargeting campaign outside of ASC+. Focus on warm audiences like site visitors, video viewers, and add-to-cart users from the last 14–30 days.
- Tailor your messaging for retargeting—think testimonials, urgency offers, or "still interested?" angles.
- Keep the budget modest (10–20% of total spend) and let it work in the background while your main campaigns keep pushing cold traffic.
Scaling with ASC+: What to Know:
- You can absolutely duplicate your top-performing ad into a new ASC+ campaign to scale it.
- By default, ASC+ does include engaged and existing customers, unless you manually exclude them.
- If your goal is to use ASC+ only for net new acquisition, you’ll want to add custom exclusions (like purchasers or site visitors).
- If you leave those audiences in, ASC+ will handle both cold and warm traffic, and optimize toward conversions.
Use your CBO to continue testing, retarget separately with intent-based audiences, and scale through ASC+ by focusing on proven creatives, just be sure to set clear targeting goals (cold vs. warm) in each campaign.
