Question

I no longer have the option for manual campaigns in my account. Is there any way to get it back?

Answer 1

Meta has recently updated its Ads Manager interface, prioritizing AI-driven Advantage+ campaigns and making manual campaign setups less accessible. However, you can still regain manual control by following these steps:

How to Re-enable Manual Campaign Setup in Meta Ads

1. Create a New Campaign:

   • Select either the Sales or Leads objective.

2. Access the Ad Set Level:

   • Proceed to the Ad Set stage of your campaign setup.

3. Modify Audience Settings:

   • Scroll to the Audience section.

   • Click on the gear icon labeled “Further limit the reach of your ads.”

   • A prompt will appear warning that switching to manual targeting may limit your audience. Confirm by clicking “Switch setup.”

4. Adjust Default Targeting Options:

   • After switching, Meta may still have certain AI-driven settings enabled by default:

     • Age and Gender Targeting: Set to “Use as a suggestion,” allowing Meta to go beyond your specified parameters.

     • Placements: Automatically optimized by Meta.

   • Manually adjust these settings to ensure precise targeting.

5. Set Budget Preferences:

   • By default, Meta enforces Campaign Budget Optimization (CBO).

   • To switch to Ad Set Budget Optimization (ABO), consider duplicating the campaign and adjusting the budget settings at the ad set level.

Note: These changes are part of Meta's broader shift towards AI-driven advertising solutions. While manual options are still available, they require additional steps to access.

If you need further assistance or a visual guide, feel free to ask!