If you have 12 video ad creatives for one product, the smartest way to test them is as follows.
- Start by dividing the 12 video creatives into smaller testing groups or “packs.”
- Create 3 to 4 separate ad sets, each containing 3 to 4 creatives for structured testing.
- Use a CBO campaign to let Meta dynamically allocate budget based on which creatives perform best.
- Avoid placing all creatives in one ad set—it makes it harder for Meta to optimize efficiently.
- Make sure each ad set uses the same audience targeting and settings for consistent testing conditions.
- Let the campaign run for at least 3–5 days without edits so Meta can exit the Learning Phase properly.
- After the test window, analyze results and select the top 1–2 creatives based on performance metrics like CPA or ROAS.
- Move those winning creatives into your scaling campaign (such as an Advantage+ Shopping Campaign or a prospecting CBO).
This method ensures each creative gets visibility while helping you avoid wasted spend on low performers.
