Question

I just got my first sale today, around 18 hours after launching my campaign with a $10 daily budget.

I’m running only one ad inside the campaign, and it already brought a sale.

Should I leave it running as is for the next 2–3 days, or does it make sense to increase the budget or take any action now?

Answer 1

Hold steady for now. Since you're only 18 hours in and just got your first sale, it's best to let the campaign run untouched for at least 2–3 full days. Meta’s algorithm needs time to gather data, optimize delivery, and exit the learning phase. 

Scaling too early (especially before 50 conversions) can disrupt that process and hurt performance.

Here’s What to Do:

1. Keep it running at $10/day for the next few days
2. Watch key metrics: CTR, CPM, CPC, Conversion Rate
3. If you're seeing consistent results (1+ sale per day), increase budget gradually (20–30% every 2–3 days)
4. Don’t duplicate or edit the campaign yet—just let it stabilize

Pro Tip:

The early win is great, but true performance comes from stability over time. Let Meta’s machine learning kick in before scaling.